A few weeks ago I launched a new poll in the right column on this blog asking you where you were seeing the best ROI from digital marketing. I wanted to share the results as I think they're telling of what I am seeing in this space. If you're curious, this is where those votes came from geographically.
As you may expect, search engine marketing leads the pack. Social media marketing, however, came in second with 27% of the responses followed by email marketing. This was a little surprising to me in that social media marketing is showing proven ROI when up against email and search. Those were two of the early leaders in getting dollars from marketers and have solid track records where ROI is proven (versus traditional ad spending).
I also think it's how you're quantifying the return. Is it new connections, sales driven from social media outlets email acquisitions or conversations? I a new world of marketing, there needs to be new measures of ROI. What are you using?
Websites were surprisingly low on the list of ROI at only 12%, less than half of social media marketing. I think more people count a website as a cost of doing business and are looking for other ways to extend their brands. What do you think? Does this surprise you?
If you're curious, this is where those votes came from geographically.
Does this echo what you are seeing in your business? Dare to share?