The Face of Facebook; free eBook (volume 2)
Tuesday, September 23, 2008
New updates for volume 2 (August-September 2008). Download the updated report here (3.9Mb, PDF).
As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole.
I took it upon myself to get some answers using Facebook's own ad targeting system and I created this comprehensive eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.
The report answers the following questions:
- What country populations are growing the fastest?
- What US age groups are growing fastest?
- What does the global population look like on Facebook?
- What is the age/gender breakdown of the US Facebook population?
- How many US members are over the age of 25/30/40?
- What marketing options can I use to reach my audience?
- How much is it going to cost to reach them?
Download the report here (3.9Mb, PDF)
Here is the SlideShare version. It's easiest to see in full screen mode.
This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?
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