The face of Facebook - a comprehensive eBook for marketers
Monday, August 18, 2008
As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole.
I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.
Click either of the links below to download this 25 page eBook for free:
High-resolution eBook (3.1 Mb) | Low-resolution eBook (944 Kb)
The eBook answers the following questions:
- What does the global population look like on Facebook?
- What percentage of the 90 million users are outside the US?
- Which countries have the highest percentage of their total citizens on Facebook?
- What is the age/gender breakdown of the US Facebook population?
- How many members are over the age of 25/30/40?
- What options can I use to reach my audience?
- How targeted can I get in order to avoid waste?
- How much is it going to cost to reach them?
A couple of interesting points that struck me:
- 25.33% of Canadians are on Facebook compared with 9.47% of Americans and 0.01% of people in China
- The US has the highest number of users on Facebook at nearly one third of the total user base
- There are more women than men in every US age category
- 84.07% of US Facebook users are under 30 years of age
- There is a distinct "long-tail" pattern when you look at the adoption levels of countries
This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?
UPDATE: Jeremiah Owyang has a great post today on new "engagement ads" from Facebook. Will definitely keep you posted as these roll out into beta.
Technorati Tags: advertising, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, Face of Facebook