Inside//Out: Fire Eagle
Wednesday, August 20, 2008
Location awareness has a lot of potential to tie the gap between digital and the physical world. The iPhone's integrated GPS clearly hints to the future of mobile social networking. Fire Eagle (a Yahoo product) aims to make updating your location easy.
The service is very simple and has only one true function. Tell the world where you are. Once you tell Fire Eagle where your location is, they allow third parties to tap in and use that same data. This way you don't have to update your location on 4-5 different sites, it is done automatically.
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Key Takeaways:
- Social utilities, like Fire Eagle, are going to make network convergence a reality
- The privacy settings that Fire Eagle uses are robust and should allay most fears of intrusion
- The open API they are providing developers has picked up the adoption rate and made some major players take notice
- Competition from Google/Apple/etc. will be quick to come about
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location, Matt Dickman, mobile, social media, Techno//Marketer, widgets, Yahoo, geolocation