Google is (still) stalking me
Wednesday, April 30, 2008
A little over a year ago I wrote a post that turned out to be one of my most popular ever. So, to have a bit of fun, I want to revisit that post and see how my relationship with Google has evolved in the past 365+ days.
So come on. Take another trip with me through my day with Google.
|5:15am: Ugh. The day starts to my blaring clock radio. There is an ad running that Google has sold through ClearChannel.|
|5:30am: I get up, take a shower and go to the home office to check my Gmail account.|
|5:40am: While I am at it I check my Feedburner account to see where my traffic is coming from. Google owns Feedburner now.|
|5:45am: Once the email is done I let the dogs outside and turn on the TV. There is a spot running placed by Google.|
|7:00am: I start up the car and hear another ad placed by Google.|
|7:30am: Driving to work I pass 10-20 ClearChannel billboards. Probably pretty likely Google will place ads on those as well.|
|7:45am: I roll into work and sit down. Having stopped at Starbucks in the lobby I open the paper to see what's happening in Cleveland. Again, more ads placed by Google here too.|
|8:30am: I jump online, check Google News and my GMail acccount again.|
|9:00am: I surf my favorite blogs, most of them have Google AdWords placed on them even in the feeds. I am reading those feeds with Google Reader.|
|9:45am: I check my copy of AdAge and see a couple more ads placed by Google.|
|10:00am: Finally! I am free from...damn...it's another Google SMS alert on my phone. No peace.|
|10:10am: I go to buy an item that I found in a Google search and purchase it with Google Checkout.|
|10:30am: I continue writing a client brief in Google Docs (formerly Writely).|
|11:00am: Head to the kitchen and see a couple of ads running on TV through the Dish Network which Google placed.|
|12:00pm: I'm heading to lunch now, but I can't find that new trendy sandwich shop. I ask Goog411 and get the address and phone number.|
|12:15pm: I take a stroll through YouTube to see what videos are hot and why they may be gaining traction.|
|1:15pm: I am back at the office now and my phone vibrates again. I have new Gmail. I check it and respond from my phone.|
|1:30pm: I am going to a meeting after work and I don't have the address yet. I turn to Google Maps and send the directions to my phone for easy access in the car.|
|2:30pm: I take a break from work and veg out with an online racing game. Throughout the game are product placements and pre-rolls. Google places those too through AdScape. I wrecked and lost the game.|
|2:45pm: I check my RSS feeds again through Google Reader. I go through about 150 feeds and post the best to my blog roll (it's embedded on the left column of my blog).|
|3:00pm: I check on the stats for my blog over the past week using Google Analytics. Interesting to see where readers come from. Hello New Delhi!|
|3:45pm: Just in surfing the web I come across 2 or 3 major sites that run Google for searching site content. MySpace is one of those.|
|5:30pm: I see some display ads running on a couple of sites powered by DoubleClick's DART system. Google owns them now too. More on this development in a future post.|
|6:15pm: One last check of my Gmail and I wrap up a blog post and head home.|
|7:30pm: I get home, turn off the phone and play ball with Copeland and Crawford. Just then, the phone rings. Is that Google calling me? They certainly have my number.|
Oddly, not that much has changed. Google has crept in a little more through M&A, but they definitely aren't going away. I know I am missing things that Google offers. Leave me a comment with the other ways in which you are impacted by Google in your everyday life.
marketing, Matt Dickman, Techno//Marketer, technology, Google, search
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