Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.
Buzz Friday is also available as part of the Techno//Marketer Podcast on iTunes. Click here to subscribe and take the Buzz to go.
It's been a couple of weeks since I did a proper Buzz Friday post so here it is. Enjoy!
[Feed readers please click through to the post if you cannot see the video.]
Inside the video:
- Marc Ecko purchased Barry Bonds home run ball #756 and is allowing people from around the world to vote on it. (also covered on my company's blog)
- Many are reporting that the WSJ may open its content for free to the world. This is the shining example of paid content success. What could this mean for newspapers and magazines everywhere? Is ad revenue from impressions more profitable than the subscriber model?
- Emoticons [def] turned 25 today :)
- Iain Tait points out that O2, the iPhone carrier in the UK, does not support Macs. I think that's completely hilarious and something Apple better fix quickly.
And in other news:
- Google Adsense launched a mobile version which I'll be keeping an eye on
- Google's presentation software is now part of Google docs. Still has some work to catch Apple's Keynote, but could replace PowerPoint readily.
- Microsoft's Tafiti search engine (which I profiled a while back) took on the look of Halo 3 for an advertisement.
- Andy Marken writes on the death of the PR handler on Marketing Profs and Neil Veinberg adds great, personal points to the discussion.
- TechCrunch 40 was held this week and Mint.com came out on top.
- Brian Clark outlines 10 mental blocks to creative thinking.
- Kevin Dugan reports on Nike's approach to media relations. Lots of good advice here.
- Tangerine Toad points out Google's launch of a print ad creation tool. Could this lead to the death of small, local agencies?
- John Moore outlines Dell's social media approach (or, how to change your social perception) from Austin Social Media Club.
- Thomas Hawk goes through his guidelines for photo walking (one of my favorite things to do).
- Is the difference between a visionary and a nutjob determined in brain activity? Ben McConnell points out an interesting study.
- A man broke the world record for the longest phone call (40 hours). Would not like to have been on the other end of that one.
- Gianandrea makes a superb case for why Italy should have been among the first companies to get the iPhone in Europe. I agree with him.
- Unique visitors to Facebook in Europe grew 422% in the past year making it the fastest growing network.
- Critical Mass has launched their new blog "Experience Matters" and with bloggers like David Armano and Scott Weisbrod on board it's one to watch.
- Digg's made some recent moves to become more of a social network. Does it have the power (or audience) to make a charge toward Facebook/MySpace?
- CK points out some recent PETA ads featuring scantily clad celebs in an effort to get their message out. This doesn't work for me as there are much more powerful images that impact me. They are nice to look at though.\
- Navizon is offering GPSless consumers to get their coordinates by triangulating off of cell towers and WiFi spots. Interesting concept.
- David Armano (who I had the pleasure of meeting in person this week) perfectly describes my life in the overlap. I bet a lot of you live there too.
- This week marks the first Facebook app available for sale on eBay.
- FINALLY the cell phone makers of the world have agreed on miniUSB for all chargers. Goodbye 20 different cables.
- Greg Verdino has posted on his seven strands of Blog DNA.
- An emedia survey found that 30% of people falsify their info on social networks.
- AppleInsider reports that 3G and GPS are coming to iPhone in early 2008. Yet another reason I am not buying one yet.
- Lewis has some great tips on delivering winning presentations.
- Steve Rubel on why some web 2.0 companies will never attract big funding.
- Utterz, new blogging/micro-publishing system allows for audio/video/photos.
- Words matter especially when driving click conversions online.
- An Ogilvy exec is going to Google to head their Innovation Lab. Could Google be trying to create a competitor to Microsoft's Razorfish property? Seems probable.
Top Five Web2.0 Movers of the Week (using Alexa data)
Top Ten Marketing Blogs from Viral Garden
- Seth's blog
- Duct Tape Marketing
- Logic + Emotion
- Search Engine Guide
- Diva Marketing
- What's Next
- Daily Fix
- Brand Autopsy
- Influential Marketing
- Drew's Marketing Minute
View the top full top 25
Top Ten Marketing Blogs from the AdAge Power 150
- Seth Godin
- Micro Persuasion
- Search Engine Watch
- Online Marketing Blog
- Pronet Advertising
- Search Engine Land
- Marketing Pilgrim
View the full list here
Top 5 "Viral" Videos This Week
- UF police taser student
- Leave Britney alone
- Fight for Kisses
- Os Seminovos
- Google Docs in Plain English
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