There are a lot of different ways marketers are using, or are thinking of using mobile technologies to reach consumers. Over the next couple of days I am going to show you what tactics are currently in use, their goals and challenges and see what the future may hold.
The mobile marketing space is REALLY the wild west right now with a lack of regulations and standards. Smart marketers should use the tactics that reach their target most effectively (yes this sounds like common sense, but many companies are recommending solutions which do not work for this very reason).
Tomorrow I'll start with push marketing technologies. If there are any topics you would like me to cover please let me know in the comments for this post.