Ah, how things (kinda) change when you step away for a while to assess the environment. This blog has sat on the sideline for the past year and a half as my work has taken priority. It is very hard to talk about it and do it at the same time. In that year, I have backed off of Twitter, let my feed reader implode and focused on doing the work that a lot of people only dream of doing for some of the largest companies around. I've also spent time around people who are rocking out in the social/digital space on the corporate side and have built an amazing team at FH in Dallas that is second-to-none and doing great work every day.
So, what did I miss? Surprisingly not a whole lot. The same people are talking about the same things, the conversation hasn't really evolved since 2007 for many bloggers and "SM experts" and the conferences...ugh...have not evolved much since 2007 either. Some of my peers feel the same way. There is a bubble around this space and those who are doing the work will be the only ones to survive.
Reading through my feeds again, it seems like there has not been a lot of progress. I want to help change all of that. When I started this blog, there was no such thing as Mashable or GigaOm who cover this space, new sites, etc. better than I could possibly dream of. I thank them for that. It frees me up to talk about things from a higher level, backed with hands-on experience and still make it accessible to everyone, not just the elite.
So, the blog is coming back over the next two weeks with a new focus, with a commitment to you, my readers whom I have missed enormously, to publish at a new, higher level and deliver the value that you deserve. The focus will be on strategy, trends and innovation. I'll get back to videos to explain those areas, but will leave the site demos to the publishers who do it best. It's also nice to see people picking up on the Techno+Marketer thinking, even if it is narrowly defined and focuses way too much on the technology part of marketing.
On a side note, I have started a new project called "Techno+Culture". It's a curated site where I am going to post things that I think impact the future of technology, culture and media with less of a focus on marketing (which will continue to live here on Techno+Marketer). The posts are short, full of interactive content and have about a Tweet's worth of context to put it into perspective. I hope you subscribe and enjoy.
Thank you for sticking around, we're just getting started.
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