Espress yourself

lavazza.jpg

Saw this recap of a Lavazza Espresso ad campaign on ibelieveinadv.com I like the way the ads are shot and how they play on the jet age, retro theme. Espresso is an experience and Lavazza definitely makes the right steps here to convey that in Italian fashion.


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BMW launching something...not sure what...must be cool

AdRants via the Web Strategist blog points to a flash teaser from BMW in response to the recent speculation about a secret new product. It's got Bluetooth, CD, MP3 and more. This leaked out a couple of days ago and it's cool to see BMW make a quick move to add to the intrigue and anticipation.

Companies who are flexible enough to create quick, responsive campaigns (even small apps) to capitalize on buzz will see huge benefit. Companies who do not, or cannot, react will give up control of the message and won't capitalize on the exposure something like this can bring.

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Bringing the message into our reality

Check out this site's archive of some outdoor ads done for Amnesty International. A very powerful example of what advertising and imagination can achieve. 

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Apple and Nike set to release co-branded products

Apple and Nike are set to release Nike+, a shoe/sensor/receiver that allows a Nike+ shoes to wirelessly transmit workout data to a receiver attached to an iPod Nano. The information will update in real timeand include information like distance, pace, etc and it will even be able to give audible feedback. More Nike+ products should roll out over the next couple months.

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Apple competition getting desperate

Apple's 'competition' in the MP3 player category are starting to get desperate as evidenced by SanDisk's recent iDont campaign. The premise of the campaign is to try to influence would-be iPod purchasers that doing so would make them like like sheep in a herd. What I don't think they really "get" is that owning an iPod is cultural. It's being independent and owning a small piece of art that works exactly like it should.  Creating a nicely designed package (which SanDisk's alternative is not) is not impossible, but it's more than that. It's being part of something...a community of people who act and think independently. This may effect some disheartened Dell DJ owners who tell themselves their DJs are just as good as an iPod, but you don't see those people showing their devices off to friends or following Dell DJ news. 

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A funny take on Creative v. Apple

Creative, in a lame attempt to take on Apple, is trying to effect Apple's supply chain as it cannot create more demand for its products.  I came across this hilarious take on real story. 

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