Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.
Buzz Friday is also available as part of the Techno//Marketer Podcast on iTunes. Click here to subscribe and take the Buzz to go.
There have been lots of new subscribers in the past couple of weeks, so welcome to all of you. This post is a snapshot of the news I thought was interesting and relevant this week. I try to do these posts each Friday (time permitting). If you have anything you think is Buzz worthy, let me know!
- Jason Calacanis is blogging a startup handbook. I really respect him and think this is a great series. Maybe a book someday Jason?
- Ryan Karpeles gets all biological on us with his look at the business as a living ecosystem. (Ever notice people always put marketing at the heart?)
- Jeremiah has a great post on measuring your social media plan. I really love how he looks at alternative success factors.
- More and more mobile advertising firms are ramping up on funding. IMMI got $25 million from WPP.
- Nokia claims to have 40% of the world mobile handset market.
- Scrabulous looks to have officially bitten the dust on Facebook. Too bad Hasbro/Mattel. Hopefully there is some backchannel communication to bring it back. Your awareness is dying by the second.
- Rumors of a free WSJ are wrong according to Rupert Murdoch. The cost may actually rise.
- Looking for a process to help you with your writing? Check out Dean Rieck's 5-step method.
- YouTube's mobile content site gets more video content. Check out m.youtube.com on your handset.
- Speaking of Jason Calacanis, Mahalo released a really smart "multi-profile" option today. Basically a single page with tabs where you can log in to your social network accounts.
- Japan's super carrier, NTT DoCoMo, is set to use Google's search technology on their devices.
- YouTube is getting ready for Super Tuesday with mapping.
- Email beats search and display advertising according to marketers responding to a Datran Media survey.
- Ross Dawson outlines a great visual trend map.
- Josh Hallet posted a great summary of Andy Sernovitz's speech at the Strategy and Innovation Forum.
- Have an RSS feed? Want SMS messages when it changes? Try Pingie.
- Local news aggregator EveryBlock launches in SF, NYC, Chicago.
- Rohit has a wonderfully insightful post on MicroSharing. (kind of like this post)
- Microsoft joins the DataPortability movement, adding more momentum to the rolling stone.
- Motorola's market share and profits are down. Seems like other manufacturers are sailing past them, but don't count them out yet. Just need a bust of engineering/design.
- John Moore looks at Starbuck's $1 coffee plan and how it varies from their traditional path.
- More airlines are looking at inflight net access. Southwest is the latest.
- Facebook en Espanol.
- MySpace will be adding BBC content to their video network.
- Yahoo has produced a great little smart start guide to help get people up and running with search marketing.
- David Armano looks at 10 ways digital can help your business thrive in a recession. What would you add to his list?
- Neville Hobson has a good recap of the Dreamhost billing snafu that left many less than humored.
- The latest company to bring a custom build to the iPhone is Plaxo.
- Google and Publicis are working on ad technology improvements. Interesting eh?
- Shel Holtz asks if businesses will latch on to the lifesteam concept. I think adjusting the nomenclature could help. I've written about attention-casting before.
- JoJo Bickley shares her experience using Gigya to smoothly launch a cross-platform widget.
- Joseph Jaffe and David Armano talk ambiently about interruption. This sounds along the lines of Fram to me.
- Twitter has opened their messaging platform to developers. Great move guys.
- More reporters are using Twitter to report from the campaign trail. Mark Simon, are you listening?
- Facebook is talking with Nokia to embed the platform on devices.
- January 30 is international delete your MySpace account day. Are you participating?
- Facebook is crowdsourcing their translations. Great move to engage and provide value.
- Yahoo has integrated del.icio.us into search.
- Pownce is now out of beta and open to the public. Are you on Pownce? If so, are you using it?
- Becky Carroll shows a great example of how Starbucks should be connecting with their communities.
- Andrew Chen looks at Second Life usage stats.
- Loved this example of how small, low-tech innovations in search AdWords can get some attention.
Top Five Web2.0 Movers of the Week (using Alexa data)
Top Ten Marketing Blogs from Viral Garden
- Seth's blog
- Duct Tape Marketing
- Search Engine Guide
- Logic + Emotion
- Daily Fix
- Brand Autopsy
- Influential Marketing
- The Engaging Brand
- Church of the Customer Blog
- Drew's Marketing Minute
View the top full top 25
Top 5 "Viral" Videos This Week
- I have a dream
- Cloverfield HD Trailer
- Heath Ledger talks about the Joker
- Batman - Dark Knight Trailer HD
- Barack Obama Speaks at Dr. King's Church
To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.
If you use another podcatcher you can grab my podcast RSS feed here.
You can watch this and other Techno//Marketer videos on your video channel of choice: