Launched is a series that highlights practitioners who are using social media in consumer and B2B campaigns. The goal is to cut out the theory and rhetoric and focus on real world examples of social media in action.
This example is for a Papa John's campaign created by Fleishman-Hillard (my employer) and includes physical events, social media hooks and includes a cool augmented reality example. The campaign is in support of Papa John's 25th anniversary and ties into the Road Trip program. This post looks at the augmented reality application and tie to the broader campaign.
Here is a quick video overview of the technology:
[Feed readers please click through to the post to see the video.]
Marketing takeaways:
- Good use of technology to tie physical customer interactions back to virtual elements and then through to transaction
- Measurement through unique coupon codes in the augmented reality environment
If you have a suggestion for a future episode of Launched, drop me an email.
For my complete library of my videos for marketers, click here.
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Technorati Tags: FleishmanHillard, PapaJohns, marketing, Matt Dickman, Techno//Marketer, technology, trends, video, virtual worlds, web2.0, Augmented Reality
