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When search does not equate to action

I don't really like American Idol, I actually prefer the early episodes when they focus on the people who cannot sing. Nonetheless, I want to look at a peculiar thing that happened tonight. Typically, search trends for these shows can help to predict who the eventual winner will be. (There is a great article that goes into past trends in more depth on Mashable.)

The assumption is that search volume = interest = intent to vote. This is similar in marketing where search volume = interest = intent to buy. Tonight, however, that trend was bucked. See the charts below.

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But, Lambert didn't win tonight. Kris Allen did. Lambert owned the search trends all the way back to late January, so why didn't he convert more voters?

I think the point here is that search volume doesn't guarantee intent to act. What is your take? What does this mean for companies/products who generate interest without generating conversion? How do you make sure you have both? How do you sustain over time?

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