If you are at all involved in social media, either on the client side or the agency side, you have heard of Radian6. This Canadian-based company has used its own tools to grow their influence and broaden their customer base. Post nearly anything about the company or its employees and you will have someone stop by your site to leave a comment or lend a hand. (Disclosure: Radian6 is a partner of Fleishman-Hillard, my employer.)
Just this past weekend, Radian6 released an updated version with a new set of features. If you remember in my post 'Executing a listening plan' there are three layers to doing this well. Radian6 handles the social media/forum/micromedia data very well and helps coordinate the people layer. It does not include print news, TV or radio.
Radian's new release adds more team monitoring elements to enable multiple people to coordinate. The new release also tracks comments by integrating BackType into the system.
I think it's time to give you a tour of the product, show what it is capable of and discuss how it may fit into your listening plan (current or future).
[Feed readers please click through to the post for the video.]
I am going to do more of these videos on other measurement tools to show you what the landscape looks like. If you have a suggestion or recommendation for a future video here on Techno//Marketer, drop me an email!
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