One of the most confounding issues in social media for most people/companies is finding, tracking and staying in the conversation. Backtype is a service that I've found helpful in monitoring comments that I leave, as well as reviewing comments that others have made.
As most of the value in blogs comes "below the post", monitoring comments is vital
On top of monitoring your own comments, the service also lets you track keywords inside all of the comments they index. This is an area that you will find hard to manage if you're monitoring with Google (who doesn't index most comments). As most of the value in blogs comes "below the post", monitoring comments is vital.
Here is a video overview of how it works:
[Feed readers please click through to the post if you cannot see the player.]
- Listening in the comment stream is normally difficult because Google does not index comments (so no alerts, etc.)
- Uses a simple interface and method to track where you leave comments
- Tracks replies to your comments or other comments in the same thread
- Allows you to see how other people are commenting
- Allows you to track keywords in comments (also hard to do with Google)
- Built around a social network platform, add friends to see their comments when you log in
Do you monitor comments? If do, how do you monitor comments? If not, why?
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