When you think about leading research and thought leadership for the digital/social media space, eMarketer is sure to come to mind. I was honored when they asked me to participate in a new series of interviews with online thought leaders for their Total Access offering.
The interview really touches on how I see micromedia, how it can be best utilized, what is takes to keep it running for marketing and the real power behind it.
Special thanks to the team at eMarketer for allowing me to post this premium item in its entirety. Click here to download the PDF.
I hope you enjoy, let me know what you think.