Next Sunday morning I leave for Seoul Korea to speak at the IDG Next Generation Marketing Conference. I'm giving the opening keynote address on the topic of global marketing trends and then moderating a panel discussion with peers from YouTube, Microsoft, Chiel Worldwide and MTV. It's going to be really fascinating to talk to people there and see how social media is taking hold. There is a huge interest in "web2.0" at this conference and I am interested to uncover if the definition changes on the other side of the globe.
Korea is one of the most connected countries on Earth and I will be paying particular attention to the state of mobile marketing/technology and adoption of social media across countries. I'm going to do a lot of video and take a lot of photos and turn the blog into a real journal over the course of next week to share as much as I can about the culture and the shape of marketing there. It'll be a bit of a time difference (14 hours ahead of US eastern time) so bear with me.
If you have questions or are curious about anything in Korea related to marketing or technology let me know and I'll help you out. If you happen to read this blog and you live in Seoul let me know and we can meet up.
* Photo credit Tyler Durden
Technorati Tags:
marketing, Matt Dickman, social media, Techno//Marketer, Seoul, web2.0
Matt:
Sounds like it will be an amazing week. I will be watching for every blog post to see what is going on in mobile marketing there. It just fascinates me how far ahead they are of us and I love the glimpses into the future.
Posted by: Kim Dushinski | Monday, November 10, 2008 at 11:17 PM
Thanks Kim. I'm going to be very focused on mobile while I am there. Going to tap into the digital team in our office in Seoul as well to get the scoop.
Posted by: Matt Dickman | Monday, November 10, 2008 at 11:24 PM
I subscribe your blog in Korea. ^^ I heard about Next Generation Marketing Conference. Thank you for interest about Korea. Have a nice day ^^*
Posted by: Lee jong bum | Tuesday, November 11, 2008 at 07:22 AM
Lee jong -- thanks for subscribing. I can't wait to explore!
Posted by: Matt Dickman | Tuesday, November 11, 2008 at 08:03 AM
Take some good pictures while you're out there...I need to live vicariously! Oh yeah, and have fun!
Posted by: Ashley | Tuesday, November 11, 2008 at 08:40 AM
Wow!! Very cool Matt - have a great trip. Make sure to share with us a slideshare of the presentation later on.
Posted by: Adam Singer | Tuesday, November 11, 2008 at 10:05 AM
Adam -- I absolutely will. You'll have to let me know what you think.
Posted by: Matt Dickman | Tuesday, November 11, 2008 at 10:38 AM
Wow, I'm jealous, have a great trip!
Posted by: John Wall | Thursday, November 13, 2008 at 10:42 AM
Looking forward to hearing what you think. As you say, Korea is a vastly connected country. I will be fascinated to see what impact this has on your thinking.
Posted by: Gavin Heaton | Thursday, November 13, 2008 at 09:08 PM
Thanks for the well wishes John.
Gavin -- I'm sure it's going to be an eye opener!
Posted by: Matt Dickman | Thursday, November 13, 2008 at 09:11 PM