The Face of Facebook; free eBook (volume 2)
New updates for volume 2 (August-September 2008). Download the updated report here (3.9Mb, PDF).
As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole.
I took it upon myself to get some answers using Facebook's own ad targeting system and I created this comprehensive eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.
The report answers the following questions:
- What country populations are growing the fastest?
- What US age groups are growing fastest?
- What does the global population look like on Facebook?
- What is the age/gender breakdown of the US Facebook population?
- How many US members are over the age of 25/30/40?
- What marketing options can I use to reach my audience?
- How much is it going to cost to reach them?
Download the report here (3.9Mb, PDF)
Here is the SlideShare version. It's easiest to see in full screen mode.
This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?
Technorati Tags:
advertising, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, Face of Facebook
Looks fantastic! Just wish there were a section on the UK specifically ;)
Posted by: Tiffany | Thursday, September 25, 2008 at 07:35 AM
Hey Tiffany -- I am compiling data for a UK, Canadian and Australian version of this. I'll let you know when it is out.
Posted by: Matt Dickman | Thursday, September 25, 2008 at 11:56 AM
How interesting - I wonder what the stats would look like for Myspace, especially age & gender. Nice work
Posted by: Erin | Monday, September 29, 2008 at 03:48 PM