Reader poll results; what medium has the most influence?

In an ongoing bi-weekly series, here are the results of the most recent poll question "What type of media has the most influence on your decision making?". The question stemmed from the post I did about the results of the Fleishman-Hillard (my employer) Digital Influence Survey. In that survey digital was found to be twice as influential as the nearest competitor, TV.

Not too surprisingly digital ranked as your top influential medium at 74% while magazines and television tied at 12% each. You said that digital is six times more influential than the nearest competitors. Newspapers can a very distant fourth at 3% while radio didn't have one single vote.

The results:

Where the information came from:

This is about where I thought my audience would be, but I was interested to see magazines tied with TV and was also surprised to see newspapers running so far back. I was not surprised to see radio dead last honestly. Between iPods, satellite radio and the Internet who has time for radio anymore?

Did this end up the way you expected? Anything you think is under- or over-rated? Let's hear what you think! Be sure to check out the current poll and weigh in on the question "Where should conversations take place?".

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influence, marketing, Matt Dickman, Techno//Marketer, trends, digital