The folks at Cadbury are cranking out more great, emotive marketing campaigns. The latest is for the cult-like Creme Egg. The product itself has a very short sales window (around Easter) and I think this campaign is genius. Hat tip to Faris Yakob for pointing it out.
Not only do the website and TV spots convey personality, they make an emotional connection with the audience. Check out a few of the spots below and let me know your thoughts. You can see all of the videos here.
The hairdryer
The tape measure
The Finale
The emotional Finale special edition
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marketing, Matt Dickman, Techno//Marketer, Cadbury
