Reverend Lennox Yearwood is a very passionate, media savvy person and he took some time to chat with me at the WeMedia conference in Miami last week. His organization uses social media tools like Facebook and Youtube to get their message out to the community at large. Bloggers have played an important part in the mission of the Hip Hop Caucus and has pushed many of their issues from the local community to the global community.
Operatives in the field have help raise the profile of important issues to the level where national, mainstream media is forced to pick them up. The organization uses a broad assortment of tools including CD mix tapes, a blog, MySpace, Facebook and other outlets to get their message to the people who need to hear it.
"The revolution may not be televised, but it will be uploaded." ~ Rev. Lennox Yearwood
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You can see the passion that Reverend Yearwood has for his work and the major impact that social media tools have had on his organization. We often look at this industry as a marketing vehicle for products and services, but it also has huge potential to bring about social change. Now *that's* social media!
Related Posts:
- WeMedia Miami recap
- Interview with Jean-Marc Coicaud of the United Nations University
- Interview with Nic Fulton, Chief Scientist at Reuters
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Conference, marketing, Matt Dickman, social marketing, social media, Techno//Marketer, wemedia
