Quote of the day

If you've seen any of my presentations, either in-person or on SlideShare, you may recognize this quote. I think it perfectly and succinctly sums up the position of marketers who find themselves at the crossroads of emerging media. I originally saw this quote in a Tom Peters (one of my heros) presentation and fell in love with it.

If you don't like change,
you're going to like irrelevance
even less.

~ General Eric Shineski, retired Chief of Staff, U.S. Army

Marketers who continue to do the same old thing month after month, year after year are going to find their messages falling flat. It's important to set clear and measurable goals for engaging in new media and look at emerging media to see what fits with your customers.

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marketing, Matt Dickman, Techno//Marketer, Tom Peters, quote, emerging media

Comments

[Lewis Green]

Matt,

Businesses and individuals all too often do the same things over and over again and get the same lousy results. I guess that's easier for them than is change. Too bad.

[Matt Dickman]

Lewis -- Thank you for the comment. I agree, change is hard and the easy way out is the same-old. It really is too bad.