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Facebook Beacon, one month later

First//Look: Hulu (beta)

Picture 1.pngWell, it was a long time coming, but NBC finally has Hulu (their YouTube/iTunes competitor) up and running. I will tell you that I came into this First//Look with a skeptical eye. Hulu, on the contrary, really stood out as a great online video experience. The primary downside to this site is that you cannot take the clips with you on an iPod nor can you see them on a mobile device (for the meantime) as it requires the newest Flash plugin.

Here is the video tour of Hulu:

[Feed readers, please click through to the post if you cannot see the video.]

Key takeaways:


  • The model for displaying and interacting with video online is in its infancy.
  • Big brands are looking at what's working and coming up with new models to leverage technology to provide advertiser and user value.
  • Hulu tries to balance content with advertising (30 second spots with banner ad combos).
  • Hulu allows users to engage with the content in very minimal, controlled ways. Commenting and rating clips is permitted.
  • Video still is not portable. You cannot take it with you on an iPod nor when you're offline.

Now that you have a bit more knowledge about Hulu, what advice would you give to NBC before they roll this out? Is it social enough? Are there features you think they're missing? Let me know what you think in the comments.


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