If you build it they may not come (back)
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First//Look: Seesmic (pre-alpha)

What do you get when you combine video, social networking, micromedia and a very savvy French entrepreneur? You get Seesmic. Seesmic is the brainchild of French blog-star Loïc LeMeur and aims to do to video conversations what Twitter did to text-based conversations. The site is a social network where the primary content is video. Users record video, post it to the site and other users reply in video.

The site is in pre-alpha (only about 300 users testing right now) and a lot will change over the course of the next couple of months and I'll re-post when it goes into beta. Enjoy the video:


[Feed readers please click through to the post if you cannot see the video.]

Here is an example of the user-side of the video experience from Seesmic:

Key takeaways for marketers:


  • The move toward video as an intimate, personal form of communicating is here
  • Technology has caught up to consumers and video is easy to record on Seesmic right through the browser
  • Conversations will be mobile on this site down the road so you can create, send and reply to videos from a mobile device
  • Content created by the users is re-mixed into a daily video best-of video that is then shared with everyone
  • Hooks into YouTube, Twitter and Skype help auto-promote content to larger, external networks
  • The company is asking for suggestions and proactive responding to them in video
  • The openness that the company is providing as they share how they are growing is a model more companies should follow

Through the videos they've created I have found myself becoming attached to the company and the model they are using to build a company. I will keep an eye on this in the future and let you know when more invites become available.

If you have a site that you would like me to look at and possibly do a post like this on, drop me an email or leave a comment on the post.


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