Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.
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Inside the video:
- Google announced two huge platforms over the past couple weeks. OpenSocial aims to make app development easier across multiple networks and Android looks to be the OS for mobile devices of the future.
- OpenSocket has created a container to allow apps developed on Google's OpenSocial platform to run in Facebook. Where there is a will there is a way.
- Blogger Social 08 Ramping up. Are you going?
And in other news:
- Toby continues her recap from BlogWorld in Vegas.
- Andy Beal looks at the platforms most used in the blogosphere. Blogger leads with Wordpress in a close second in front of Tyepad.
- Faris points out a very humorous message in MIT's campus map software.
- Hadn't seen this Apple/PC commercial with the PR lady. Too funny.
- Josh Hallett is sick of bad presentations at conferences. Can't say that I blame him. Sadly, the same people speak repeatedly to audiences making everyone less smart. Conference organizers, get new, better speakers!
- Geoff looks at some key points to consider when looking into social media for your company. His are similar to my points; have something to say, want to say it, say it, get out of the way, support the community.
- In what seems a natural tie-in Embark has created a Facebook application to let college students apply to colleges right from the app.
- Scott (at my company, DigiKnow) looks at the value of engagement as a metric.
- Search Engine Watch compiled a nice list of the top 10 common SEO mistakes.
- Joel Spolsky writes a great article on how to demo software. If you do this for a living, take a couple minutes and invest in this.
- Tangerine Toad points to a great, emotional ad from JC Penney. Wow!
- John Moore looks at Starbucks new TV ad plan. If anybody can break this down, it's John. If you're interested in the changing world that Starbucks needs to adapt to, check out John's Change This manifesto.
- Geoff points out November's most influential bloggers. Go Valeria!!
- Drew asks a great, timely question. Are you so confident in what you deliver that you'd let your customers choose what they pay?
- Noah has some great points he's collected on SEO. Take a look.
- Are you being talked about? Olivier Blanchard has a post on why you may not be talked about.
- Jim thinks that traffic is B.S. He's pushing for attention and influence. What do you think?
- Scoble has problems with his MacBook Pro. Apple community gets him up and running in five comments. That's the difference between Apple's fans and other computer companies.
- Greg Verdino is up in the running for a Silicon Alley people's choice award. If you know Greg head over and help him out.
- LinkedIn is the fastest growing social network, according to Nielsen, outpacing Facebook and MySpace.
- Watch maker Tag Heur is going online with its first campaign.
- Mack thinks that AdAge has hoodwinked bloggers with their mis-use of the Power 150 rankings. I tend to agree, what do you think?
- Lewis Green's newest book is launching and he's looking for ideas to help get the word out.
- Last.fm is launching an OpenSocial app on Ning.
- Patrick looks at measuring social media and tags me. I'll respond next week, but check out his post in the meantime. Mack also has a post on the topic.
- Ann Handley is guest blogging on Rohit's blog. Check out her post on the top 10 network and blog rankings.
- Brijit, a "digg for writers", launched this week. More on this in a video post next week.
- A Dutch teen is getting jail time for stealing virtual furniture. Yes, I said virtual.
- Ads sent via SMS to your shopping cart? Yes indeed.
- How should companies respond online? Mike has some good tips on analyzing the situation.
- Publicis is creating a new agency called 'Insight Factory' from a combination of other agencies.
- Charlene Li notes why you need to be on Facebook and MySpace as a company.
- Stephen posts a good example of a social media news release and how to use RSS to make it better.
- Joe Jaffe asks who is responsible for Second Life's lack of reach. Who do you think is to blame?
- Duncan at TechCrunch thinks that online content providers will be the winners from the CBS news writers strike. Definitely will give online a boost as the go-to source.
- Om Malik looks at the rise of WebKit mobile in line with Google's Android mobile platform.
- Flickr hit 2 billion photos this week.
- Marvel Comics will put 2,500 comics online for reader enjoyment.
- Bebo released their open platform push with Open Media.
- MarketingProfs book club is open with this month's feature "Robin Hood Marketing".
- My friend George, a Cleveland blogger, reports on his experience from BlogWorld Expo in Vegas.
- Kevin has a great PDF of 10 things never to say to the press. Check it out.
- Canon's launched a cool site to promote their new 40D DSLR.
- Iain points out a cool video for a Minority Report-esque hack for the Nintendo Wii.
- Joanna has a great intro to experience design post. If you're looking for basic information on UXD check this out.
- Sean at Copyblogger has good points on creating headlines that will get read.
- Tangerine Toad wrote a provocative post on the impact freelancing has had on agencies.
- Want to know more about nerds and what makes 'em tick? Check out this clever handbook from Rands.
- David Armano looks at office influentials. I think he hits the nail firmly on the head on this. Do you know one? How do you maximize their value?
Top Five Web2.0 Movers of the Week (using Alexa data)
Top Ten Marketing Blogs from Viral Garden
- Seth's blog
- Duct Tape Marketing
- Search Engine Guide
- Daily Fix
- Logic + Emotion
- Diva Marketing
- What's Next
- The Engaging Brand
- Brand Autopsy
- Influential Marketing
View the top full top 25
Top 5 "Viral" Videos This Week
- Por que no te callas?
- Android demo
- Not the daily show, with some writer
- Why we fight
- Spice tesco 2007
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