Buzz Friday for October 19, 2007

Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.

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It's been a couple of weeks since I did a proper Buzz Friday post so here it is. Enjoy!

[Feed readers please click through to the post if you cannot see the video.]

Inside the video:

• Joe Jaffe is bumrushing the charts to try to get his new book into the Amazon best sellers list. Click here to see how you can help.
  
• Mack Collier writes a great post on the Spirit Airlines fiasco they've created. Long story short, blogger gets hosed, asks for refund, company CEO replies to all saying they don't care and PR person says they don't respond to bloggers. What a mess. Josh picks it up as well here.
  
• Gavin Heaton is holding a contest for marketers to use their smarts and help a small business. You can get more details on his blog here.
  

And in other news:

• Flickr is making more changes to their geotagging/mapping area. Phones and cameras with GPS are making this more and more easy to do.
  
• Valeria Maltoni e-introduced me to Geoff Livingston a couple weeks ago. He's put together a monthly "most influential bloggers" list. Check it out.
• David Reich has issues with PRSA and a change may be underway there. What would they have to lose with being more open?
  
• Traffic to Facebook is still gaining on MySpace according to Nielsen. Still has a long way to go to pass them.
  
• Firefox just released a new update for Mac users to prep for the upcoming Leopard OS release.
  
• Joost, in my opinion, is completely irrelevant as a standalone app. I've argued they should have been browser-based from day one. It looks like that change could be on the horizon.
  
• Karl Long writes on the debate over Facebook vs. the web as the platform. The web is the platform, but as Karl notes, the most open, secure option will win short-term.
  
• The lifesteaming service Tumblr is ramping up for a November 1 relaunch.
  
• C.B. Whittemore has a nice write up on the MarketingProfs B2B conference I attended in Chicago.
  
• Valeria has a great post on the three trends and top ten reason to work with a smart agency. Kudos Valeria! Agencies are you listening?
  
• Branded wikis are all the rage. Wetpaint (a service I've used in the past) is running the Discovery MythBusters fan wiki. Look for more shows to join in.
  
• Idris looks at the platform strategies that abound and digs in to "widgetnomics".
  
• Nokia's new N810 internet tablet launched this week to a lot of fanfare. I am not sure where this fits in to my device menu, but it certainly does look cool.
  
• Eat kosher food? Always on the run? How about a Kosher dog from a vending machine?
  
• Google has released a mobile version of their Documents suite. Would be cool to have the Powerpoint option for mobile as well to present on the go.
  
• First mover into the online HD space goes to Vimeo. Check out the video it's certainly cool. (Time to get a HD camcorder?)
  
• Love this. Airlines have agreed on a bar code standard for checking in by cell phone. Anything that could save time would be awesome.
  
• Apple's iTunes has lowered DRM-free tracks to $.99.
  
• David Berkowitz's company 360i is using his personal blog URL on his business cards. Brilliant move by them to showcase their talent.
  
• Darren Rowse has some outstanding tips on launching a blog network. You can really apply these to launching nearly anything.
  
• YouTube India could come as early as Q1 2008.
  
• Learn where Koreans are as far as cell phone usage is concerned. Wow!
  
• Current TV is going Digg.
  
• BBC is *finally* opening their player to the rest of the world (non-Microsoft that is) with a new Flash player. It's about time.
  
• Steve Rubel on why he thinks there is a pay-per-click recession on the way. He makes some good points.
  
• Thomas Hawk reports on his recent Apple hardware repair.
  
• CK's disappointed with NYC's new marketing campaign. What do you think?
  
• Facebook's targeting LinkedIn with new user groups. Will people buy this? Do we need separate networks or can you filter people out? What is somebody spans both? LinkedIn is counting on there being a need for two.
  
• David Armano rounds up his prolific coverage from the Forrester Forum. He was *everywhere*.
  
• Dave Winer thinks Facebook sucks. Do you care what he thinks? Is he right?
  
• The New York Times has added reader comments to their home page.
  
• Henry Lambert looks at Nike's new Supersonic campaign and compares it to more gritty spots. I agree on the passion the latter shows.
  
• LinkedIn is opening up (kind of). Is it too little too late?
  

Top Five Web2.0 Movers of the Week (using Alexa data)

1. 9rules
   
2. zefrank.com
   
3. Instructables
   
4. Lulu
   
5. Tagworld
   

More

Top Ten Marketing Blogs from Viral Garden

1. Seth's blog
   
2. Duct Tape Marketing
   
3. Search Engine Guide
   
4. Logic + Emotion
   
5. Daily Fix
   
6. Diva Marketing
   
7. What's Next
   
8. Drew's Marketing Minute
   
9. Converstations
   
10. Influential Marketing
    

View the top full top 25

Top 5 "Viral" Videos This Week

1. Star Wars trumpet
   
2. Blog action day 2007
   
3. A vision of students today
   
4. SNL: Andy punches
   
5. Sony Bravia Play Doh
   

More

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Comments

[Valeria Maltoni]

Matt:

As always, a terrific recap of what's being going on. I'm going to book a personal shopper at the Apple store -- be very afraid everyone, I might go video ;-)

[Matt Dickman]

Valeria -- Glad you enjoy! See, now you know instantly what's happening via Twitter ;)

I absolutely think you should go video. The MacBook Pro does it all. I shoot it, edit, compress and encode. Easy to do and you can turn things around really fast.

[Valeria Maltoni]

LOL. Now I speak yet another language. I'm leaning towards iMac and might go iPhone. We'll see...

[C.B. Whittemore]

Matt, your recap is full of great resources. Thanks.