T//M podcast #001: Harley-Davidson's sturgis widget

What a way to start a podcast series! I've been doing a lot of video lately and have been wanting to do a weekly audio podcast series for a long time. I've been biding my time for the right situation to present itself to get out of the gates with a bang and that's just what happened recently.

In the first ever episode in my weekly audio podcast series, I had the pleasure of interviewing Scott Beck the Marketing Director for Harley-Davidson Motorcycles (thanks to Sean Scott for setting this up). Harley recently partnered with agency Carmichael Lynch in Minneapolis to create a new type of widget. They threw out the conventions and created something remarkable. The widget, timed to launch with the Sturgis motorscycle festival (attended by over 500,000 riders), broadcasts live streaming video from the festival grounds to Harley fans around the world. It includes audio and really gives people a window into the whole experience.

I was able to talk with Scott and Jon on my phone, but could see and hear them in the widget. So very, very cool. I hope you like episode one and please bear with me as audio editing is really new to me. These podcasts will never go over 26 minutes in length (the average commute time in the US) so you can download, consume and start implementing in short order.

Any feedback or comments would be greatly appreciated. Enjoy!

Leave audio comments at +1 (206) 350-2186 or drop me an email at mattdickman@gmail.com

How can you listen? There are three ways:

1. Download the MP3 file for episode 1
2. Subscribe to the Techno//Marketer podcast on iTunes
3. Subscribe using another podcatcher using my podcast RSS feed here

Episode guide:

"Fresh, filtered and focused content for new marketers"

0m28s Welcome to episode 1

1m12s Overview of my goals for the podcast

1m50s Intro to interview with Scott Beck, Director of Marketing for Harley-Davidson motorcycles

5m30s Interview with Scott Beck and Jon Campbell of Harley Davidson

18m55s Interview wrap-up

22m15s Kudos to Todd Andrlik's Power150 for its partnership with AdAge

Notable items:

• Sean Scott at Carmichael Lynch
  
• Harley-Davidson
  
• Download the widget to your iGoogle page
  
• Special kudos to the Carmichael Lynch creative team of Linda Birkenstock and Mike Haeg
  
• Subscribe to this podcast on iTunes
  

Technorati Tags:
interactive marketing, marketing, Matt Dickman, Techno//Marketer, technology, video, Podcast, Harley Davidson, Sean Scott, Scott Beck

Comments

[Mark Goren]

Nice start, Matt! Great interview and even better promise. If you can keep these to 26 minutes, you're a king of men in my books.

Hats off.

[Matt Dickman]

Mark -- Thank you for those kind words. Yes, 26 minutes is my promise. It's about all I can listen to in one sitting and still remain engaged in the content.

[Sean Scott]

I second Mark's comment about length. i loved this podcast because it was chockfull of content and intelligent conclusions. I think a lot of marketing podcast have become shows about the podcaster's personality rather than having the emphasis on marketing.

Great start

[Matt Dickman]

Sean -- Thanks again for arranging this and I'm glad you like the finished product.

[Herb]

Matt,

Thanks for doing this. We should chat sometime soon.

[Matt Dickman]

Herb -- Thanks for the comment. We do need to chat soon.