One of the social networks that I frequent most often is LinkedIn. I've been a member of the service for years, but until recently they've not had the critical mass necessary to get traction. Over the last 6 months, however, I've seen a flood of people using the service to connect on a professional basis.
LinkedIn is a focused, professional networking site. It doesn't pretend to be MySpace. The design is clean, but a little stark and it could use a little more personalization in order to make it more engaging. In this video tour, I focus on what LinkedIn does well within their network and how you can apply the same logic and motivations to your own community.
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What LinkedIn does well:
- Focus. The site is professional and keeps more social elements out.
- Communication. Alerts are stored in your inbox and messaging is clear and simple.
- Answers. The answers area is a great resource for anybody looking for advice from peers.
- Rewards. LinkedIn offers virtual rewards for engaging (profile completeness, etc.).
- Community. It's all about community and LinkedIn has found great ways of showing you what's happening in your personal network as well as your extended network.
- Trust. The site is completely built on trust. You connect with trusted people and so do they. When a message/answer/job comes through the service you know it's for real.
What LinkedIn needs to work on:
- I think they could do a bit to make it more personal. Photos would be nice.
- I still think they should offer a resume generator that compiles your data and exports it with some editing on your part.
- Would be cool to hook up more social media to profiles (blogs, photos, videos, etc.)
If you don't use the service I encourage you to check it out. The more complete your profile is the more beneficial the system will be as it will find colleagues, classmates, etc.
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