links for 2007-08-16
Story//Tellers: 171 Starbucks

Inside//Out: LinkedIn

LinkedIn.pngOne of the social networks that I frequent most often is LinkedIn. I've been a member of the service for years, but until recently they've not had the critical mass necessary to get traction. Over the last 6 months, however, I've seen a flood of people using the service to connect on a professional basis.

LinkedIn is a focused, professional networking site. It doesn't pretend to be MySpace. The design is clean, but a little stark and it could use a little more personalization in order to make it more engaging. In this video tour, I focus on what LinkedIn does well within their network and how you can apply the same logic and motivations to your own community.

[Feed readers please click through to the post if you cannot see the video.]

What LinkedIn does well:

  • Focus. The site is professional and keeps more social elements out.
  • Communication. Alerts are stored in your inbox and messaging is clear and simple.
  • Answers. The answers area is a great resource for anybody looking for advice from peers.
  • Rewards. LinkedIn offers virtual rewards for engaging (profile completeness, etc.).
  • Community. It's all about community and LinkedIn has found great ways of showing you what's happening in your personal network as well as your extended network.
  • Trust. The site is completely built on trust. You connect with trusted people and so do they. When a message/answer/job comes through the service you know it's for real.

What LinkedIn needs to work on:

  • I think they could do a bit to make it more personal. Photos would be nice.
  • I still think they should offer a resume generator that compiles your data and exports it with some editing on your part.
  • Would be cool to hook up more social media to profiles (blogs, photos, videos, etc.)

If you don't use the service I encourage you to check it out. The more complete your profile is the more beneficial the system will be as it will find colleagues, classmates, etc.

If you have an idea for an Inside//Out post you can send me an email or leave a comment on this post.

iTunes.jpgTo help you stay on top of what is happening and to filter the myriad options in social media, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.

podcast-logo1.gifIf you use another podcatcher you can grab the podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your video channel of choice:

bcove.gif dailymo.gif rev.gif ms.gif
blip.gif goo.gif y.gif yt.gif

Technorati Tags:
, , , , , , ,

If you liked this post, you can subscribe to the RSS feed or sign up to get updates FREE by email.