According to a recent Pew Internet Life, 28% of internet users have tagged content with 7% tagging content every day. One of the most popular tagging sites out today is del.icio.us (although it's not the only one). I personally use it to a) help me remember content that I want to revisit later, b) provides collective intelligence information and c) share relevant information with my readers.
Here is an Inside//Out look at del.icio.us.
Getting set up on the service is really straight forward and it easily integrates into the normal browsing experience. Clicking a link can tag the information, share it with the community and tell you how popular the content is.
Here are the keys to understanding tagging sites:
- Very focused design puts information and usability first
- Tags are keywords (yes it's that simple)
- The tags are stored to your profile so you can reference them later from any web browser
- Tags are shared globally so you can see related content from the entire network
- You can create networks that feed aggregate content from all users and share
- Popularity is gained by having something tagged multiple times in a shortened time frame
- Great source for research, trend spotting and keeping the industry's pulse
- Content is easily shared to blogs and other websites as well
If you have any questions or suggestions for a future Inside//Out post just email me or leave a comment on this post.
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