The city of Boston was shut down yesterday as the police spent 12 hours disarming what turned out to be small electronic cartoon characters to promote a new TNT movie. I was going to write at length, but CK has a great summary post on her blog.
I couldn't agree more with her concluding point:
They definitely got publicity and I'm all for getting creative and think the characters are quite cute BUT......let's delight not frighten people with our cool tactics, marketers (and sometimes it really is best to get permits). I'm sorry Boston.
- Just posted: Guerilla "terror" marketing out-buzzes Super Bowl