Techno//Marketer: Yellowpages.com send to mobile

Wednesday, January 03, 2007

Yellowpages.com send to mobile

One of the challenges facing most content providers going forward is figuring out how to position themselves to take advantage of the mobile space. Saw a post on Brand Noise about a new feature on Yellowpages.com called 'send to mobile'. The site allows surfers to send listing information to their cell phone via text message for later use. This feature allows users to access mobile content on the go, even if they're not savvy enough to surf for the info on the phone itself. A late 2006 comScore survey showed that 19% of US mobile phone users actually surf the web on their devices. This is one tactic to reach the other 81% who are yet to surf from their Razr's.

Technorati Tags: mobile marketing

Posted by Matt Dickman on Wednesday, January 03, 2007 at 01:09 AM in Advertising, Mobile Marketing | Permalink

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About Me

Matt Dickman is Vice President, Digital Marketing at Fleishman-Hillard in Cleveland, Ohio. This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.
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