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Note: This video was changed when the old clip was removed.
Now wasn't that easy and straight forward? Not! I am sure Cingular subscribers are just as confused. We'll see how this pans out for them. The iPhone launch may be the only thing keeping people as a customer here.
*Update* Here is a great post from Valeria Maltoni at Conversation Agent on the topic.
Related: Cingular will become AT&T Monday
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Listed below are links to weblogs that reference Steven Colbert shows the confusion surrounding Cingular's name change :
» It's Not About the Logo from Conversation Agent
And it's not about the marketing spend. You have seen it in the news and if you managed to miss that, there have been some notable discussions about it in the conversations we've had in my neighborhood of the business blogosphere: ATT announced that it... [Read More]
» Understanding the AT from Create Value Innovation
I am always looking for tools and ideas that simplify the work of understanding customers. Watch and listen to Stephen Colbert's explanation of the re-emergence of the ATT brand. Say, Bye-bye, Cingular. (Thanks to Matt Dickman at Techno/Marketer) I think [Read More]
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Matt Dickman is a blogger, speaker and technology evangelist working as SVP, Digital Marketing at Fleishman-Hillard.
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That was greatness. I don't think he actually even covered all the name changes...
Posted by: Paul McEnany | Friday, January 19, 2007 at 09:33 PM
I know Paul. It's so confusing. I know that AT&T...sorry...at&t wants to re-assert itself as a communications powerhouse, but Cingular was a well established brand that stood (in my opinion) for the opposite of everything at&t was and is again.
Posted by: Matt Dickman | Friday, January 19, 2007 at 11:46 PM