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I saw Guy Kawasaki when he was in town last year and really loved what he had to say. Jennifer Jones from PodTech.net's Marketing Voices show recently interviewed Guy and got his thoughts on social marketing. His advice to CMOs who's CEO doesn't get social marketing...quit!
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strategy, marketing, user generated media, user generated content, trends, social networks, guy kawasaki, social marketing
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Matt Dickman is a blogger, speaker and technology evangelist working as SVP, Digital Marketing at Fleishman-Hillard.
This is his personal blog and the thoughts and opinions expressed here are his and do not necessarily represent the views of his employer or its clients.
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