Google extending browser to mobile

I'd posted earlier this month about a feature on Yellowpages.com where the user can have listing information sent directly to their mobile device. I saw this article on LifeHacker (a great site with lots of great time savers) about Google's click-to-call feature.

Basically, Google Maps is allowing users surfing the web to call a business based on the listing information and connect it to the user's mobile device (or any phone really). So let's say you're looking for a dry cleaner. You go on Google Maps and search based on where you are. Once the filtered listings come back you find the one closest to you and there is a link to call. Google then asks for your phone number and calls you, then connects to the business. Viola. You're talking.

Businesses who can extend their services to take advantage of mobile technology will be more ready to take advantage of the true mobile web. These basic steps are necessary to build confidence and show the true power of portable, relevant, time saving technology.

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mobile marketing, marketing, Google, advertising, mobile devices, innovation